40 Blog Ideas For Small Business Owners

There was an overwhelmingly amount of good responses to the, 45 Passive Income Ideas For Business Owners, that I thought it would be great to share 40 blog ideas you can use as a small business owner. Since writing blogging to build trust with your audience, more people have inquired about what they could write about for their business. As mentioned in that article, blogging is a great launch strategy if your service or product business has yet to fully launch. 

Jewelry Business

If you run a jewelry company, you have a couple of options to write about that will entice your audience members and keep customers on your website; thus helping decrease your bounce rate.

  • Seasonal trends
  • Looks for less
  • Education on terminology
  • How to store your jewelry
  • How to travel with jewelry
  • How to care for jewelry

T-shirt Line

I love a good t-shirt line, maybe that’s why I am excited for DSR Apparel to launch their Fall line.

  • Material of product
  • How to style the look
  • Trends in the industry
  • New product
  • The story behind your line
  • Pairing your t-shirts with pieces in their wardrobe

Clothing Boutique

It seems like everyone has an online store, but here is the thing, you want to stand out from other businesses who are selling the exact same thing you are or similar to you. By blogging about these topics you stand out.

  • New products and how to style them
  • Looks for less
  • Education on Products
  • Outfits for a particular budget
  • Gifts to give
  • Transitioning wardrobe pieces for various seasons

Sharing amazing blog ideas for small business owners to write about. | Imperfect Concepts #smallbusiness #entrepreneur #womeninbusiness #blogging

Accessories Store

I am addicted to accessories for my handbags. I have bought several leather tassels from LOVE, Cortnie. In addition to, buying clutches from Arm Candy Crush. If you’re an accessory company you have so many options for blogging. Arm Candy Crush started a series on the history of the handbag. It has been really informative.

  • Education on industry
  • Sourcing of products
  • Trends for the season
  • How to care for your products
  • Looks for less
  • Series on subject matter

Service Based Business

As a service based business this is what my blog is designed for. Essentially, this blog provides me the platform to educate, sell, and assist my audience.

  • Expert Advice
  • Tools + Resources
  • Trends in the industry
  • Books that have helped you
  • Conferencing
  • Education on your industry


Any time I see a new hairstyle on Pinterest I save it to my phone, then I text it to my hairstyle. I ask her if I’m able to achieve this hairstyle at home or if can we try it out. How many times have you seen an amazing braid style or bob and wanted it? That’s me all the time.

  • Education on products
  • Top Pinterest hairstyles
  • Education on healthy hair
  • How to protect your hair
  • DIY at home tips

Clothing Stylist

How many people do you know who dress just like the mannequins in store? I actually know a lot. Your blog is perfect for helping those people and others in your industry.

  • Sourcing Celeb Outfits and items
  • Effortless Chic Travel Styles
  • Trends for the season
  • Organizing your closet
  • How to get the most out of stores like Zara, Forever 21, and Target

Always tie your business back to your blog post. Every post doesn’t have to be about your product or service. One of the things you may notice in my blog post is the pink hyper links. These are my products or services that I offer or old blog post. They are not mentioned in every article but I do mention them here and there. People are already on your website, no need for the endless pitch session.

These are just basic ideas. One thing I suggest to all my consulting clients is to find ways to establish series with your blog post. This way there is a constant stream of content coming out from your website. One thing that you should try to tie into your blog post at least once a month is why you do what you do. Your why is so powerful and it’s the reason why people will continue to support you as a business owner.

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Imperfect Concepts is the premier destination for the creative women business owners looking for how to guides, tips, motivation & inspiration.

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