In a couple of private Facebook groups I’m in, the topic of blogging for business has come up numerous times. My company is built on the concept of blogging for business. This is something that truly helped me leverage my consulting company. I have all my clients do it. It serves as a way for your audience to get to know you and your business. It builds a layer of trust.
Service Based Blogs For Business
If you’re a service based business this leads you into becoming an expert in your field. When people are looking to hire someone for a project, they want an expert not a novice. Even though, all experts were once a novice. You should be using this as a chance to voice your thoughts, opinions, and what have you; on what is going on in the industry. ICB Consults doesn’t have its own blog because Imperfect Concepts serves as that. Secondly, this is a great way to generate passive income for your business. You should sell eBooks, courses, and workshops on the most popular blog post you have. People will build trust by seeing your knowledge. I believe it is a must.
Product Based Blog For Business
The majority of my clients are product based companies, and I make sure they blog for their business. For example, Oh Honey Skincare uses her blogging platform to educate on whole living. Yes, she mentions her scrubs in the post here and there. However, we came to the decision that it was more important for her to educate her audience on whole living, in terms of, what they eat, drink, and put on their bodies. Another example would be Arm Candy Crush, she is also using her platform to educate her audience. This past July, she did a luxury icon bag series. If you’re a product based company, you can use your blog as a way to talk about your industry as a whole, too. You also have the option of, putting your personal life in your business blog like T+J Designs does with theirs.
Scheduling Content
If you’re fairly new to the blogging for business sector, I would suggest only blogging once a week. To test the waters out. Then you can move to two times a week after you feel comfortable. Maybe make the second post a little lighter in content. This is about A/B testing, to see what your audience wants from you as a business owner. You really don’t want to overwhelm yourself by adding more layers to your plate than you need. In addition to that, a great insider tip is to curate around 4-8 blog post to have in your back pocket. They need to be created, designed, and ready to go. This helps with unexpected life changes or moments when you’re unable to blog for a while. So that your content will go out regardless.
Find Your Voice In Blogging
No matter what you do, write your content in your voice. Don’t feel like you need to be like other blogs; Tiffany’s, Brandi’s, or whomever else is out there. It took me awhile to find my blogging voice, especially, when it came to graphics for the site. There is nothing more exciting than finding a blogger that stays true to who they are and what they want their blog to stand for. You can go back through the archives of my blog and you can see that it was all over the place. Now, I tend to stick to things I really want to write about. I am going to write a how to travel on a budget, building a wardrobe you love, and designing your office space post. Yes, as I expand my business I want to showcase those elements. Especially, since those are things my readers ask for. Will they be in constant rotation with my other content, not likely.
Blogging for your business isn’t as scary as people make it seem. It’s okay to be the tortoise and not the hare in the blogging world. Do it at your own pace.
