As my business grows more and more, I realize the importance of having visual imagery that resonates with my audience. It’s not something I over looked before, but as my business begins to grow in new areas it truly reigns supreme in drawing in a new audience.
I have talked about fonts and stock imagery before but I want to share some great options for you that you might have over looked.
Having an amazing font will attract your current and potential consumers eye. If you are familiar with Steve Jobs you know how much he was obsessed with typography. Which Apple really makes evident throughout the design of its elements with its computers. This year I want to actually take some typography classes and hand lettering classes, like a Made Vibrant class.
Always note with fonts you need to make sure how you can legally use them as Amy stated in Fonts, Graphics and Pictures Oh My!
Roicamonta Curly italic Font on Etsy
Octavia Script on Creative Market
Grits and Grunge on Tom Chalky
Bolonat Wash Artwork on Creative Market
Heartwell on Creative Market
This is the area I have really learned about the most, not just from my blog stand point but in business too. Before on social media and on ICB Consults websites I just had a digital cover. Nothing special or wow factor. This does not entice users to buy off site. Yes, I have seen the ones where people make their digital products look 3D and real to help sell products too. However, sometimes a pretty styled background does great too.
Gold Sequin Hanger and Notebook on Etsy
Black, White & Gold Styled Desk on Etsy
Styled Stationery on Etsy
iPhone Desktop on Creative Market
Desktop Scene on Creative Market
Photography Camera on Creative Market
Mug Display on Creative Market
Styled stock photos are great if you’re a small business owner on a budget and cannot afford to do a photo shoot for your business. I suggest that you find high-resolution photography work. Not all stock imagery is created equally. Also, beware more and more people are using them so search around first so your brand isn’t looking like everyone else’s. There are a plethora of women who offer personalized styles.
I personally believe that the $200 I spent in October on Font and Styled Photography was well worth it for my business. I was able to redesign my brand image without having to do a “rebrand” of sorts.
Have you invested in your companies visual imagery? What are your thoughts about spending money on well-crafted fonts and stock images?
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