Launching a business is all fun and games until you’re not receiving orders and wondering what’s wrong. For every client I work with, my main goal of the launch is two parts: a community supporting their efforts and landing sales first day of business. Psychologically when you do not land sales the first day you being to doubt yourself and the plan you have. That is why it is important to understand the fundamentals of landing sales on the first day of business.
Community That Helps Land Sales First Day Of Business
Outside of being a business consultant, you can say I am a community organizer for my clients. We outline a plan for content their friends and family can share with their audience leading up to the launch day. Don’t think of this as affiliates making money, but people who are genuinely excited for your launch might not be your target audience. However, they might know someone who is. Here are things you’re going to supply your launch team with:
- Custom scripts for emails or social media posts
- Graphics with all company details
- Promo codes to share
- FAQ if someone asked them something vs. them saying, “oh, I don’t know to ask them.”
After your launch, make sure to thank them for their efforts. A simple thank you goes a long way, but sending flowers or gift cards are great perks also. I am currently working on my launch team ideas and team member list for my next business venture.
Your Business Marketing Plan
One of the biggest mistakes people make is not marketing their business or assuming their friends and family will be their target demographic. Posting one photo doesn’t equal a million-dollar sales day unless you’re a celebrity, and even then, some celebs bomb when selling to their social media audience. Not everyone who follows you is a supporter, and then they might follow you for one reason that has nothing to do with the product or service you provide.
It would be best to create a marketing plan for your business to reach your target audience. If you’re don’t know who you’re target audience is, drop a comment below, and I’ll explain that step to you.
- Social Media
- Email Marketing
- Paid Social Media Ads
- Traditional Marketing
- Word Of Mouth
Each of these marketing aspects is the tools you need during launch week to reach your target audience. For example, on your website, you should have a coming soon landing page for your audience to sign up for your email list, and they can see where your business on various social networks.
Social Media: Curate a plan specific to each social media outlet you’re using for your business. You don’t want to post the same style graphic or video to each one. Make sure it’s designed with how the consumer takes in new content.
Social Media Ads: if you’re looking to run ads on social media, I suggest looking on Youtube first or google. Investing in a course or digital product makes sure the creator is selling a product and showing you results over time. Read their blog and check their social media to make sure they are legit.
Traditional Marketing: Almost three years ago, I found my current hairstylist because she had a digital billboard. Yes, those can be pricey, depending on where you live, but how many clients she acquired because of this. Not everyone is on social media. You might need to invest in the traditional route of billboards, newspaper ads, podcasts, or radio. Once again, this is based on your target audience.
Word Of Mouth: One of the best customers/clients are those who come from others. Ensure your friends and family share with others you’re launching this week to drive more traffic to your website.
Affiliate Team Members: This group of people receives a percentage of sales by sharing your business on social media or with their audience. There are a plethora of apps/plugin integrations you can utilize for them to sign up and receive payment based on the payout schedule.
Email Marketing: Your customers who have signed up on your landing page should be receiving a series of newsletters dedicated to launching. With the KSYE program launch, I broke down a timeline you can tweak for when these should go out.
All these things combined and well mapped out are the fundamentals of landing sales first day of business. Marketing is something that should be a part of your business plan. Spending 2 -5 hours a week working on content and planning it.
Photo by Alexa Williams on Unsplash