Design / Graphic Design

How To Design A Logo For Your Small Business On Budget

One of the top questions I receive is about design work for new business owners, primarily when design their logo on a budget. Trust me; design work is not on the top of my list of things I want to spend hundreds or thousands of dollars on. However, having a well-designed logo for your new business helps with the branding of your company.

Your logo will define your business for years to come, so make sure you honestly think about all aspects of it. Apple, Facebook, Starbucks, and many more have gone through subtle changes.

Hiring A Graphic Designer For Logo

When working with a graphic designer, I highly suggest having a brief overview of what you’re looking for with your logo. Come with examples, fonts, and photos in mind. I would highly recommend utilizing Fiverr (link to post) to hire a freelancer vs. looking on social media. For a long time, I used Fiverr for early design work such as; blog graphics, thank you cards, and Christmas cards. In addition to that, have a budget in mind.

Utilizing Pre-made Logo Template

One of my favorite resources outside of Fiverr is Creative Market. It is a one-stop-shop for small business owners or creative entrepreneurs. You can source various things such as; templates, premade logos, social media templates, stock photos, graphics, and more. There are several premade logo templates on there for less than $25.

In addition to that, Canva now offers unique templates to create your business logo for free or the cost of your monthly membership if you want to look at it that way.

Aspect Of Your Business Logo

Your business logo will become your companies signature that people identify you with. McDonald’s has double arches, Nike has a swoop. Starbucks has a siren, and Apple is an apple. Things to consider with your logo

  • color
  • font
  • graphics
  • words

There is a psychology to colors, and it’s fascinating when you think about it. Blue is very trustworthy and calming; thus, it’s very popular with banks and apps.

Things You Also Need Besides Your Logo

When I was first starting, I got my logo but didn’t realize that I need options for that said logo. You know transparent, different sizing, b/w color options, and more. Now when i have my logos designed, I have a variety of sizes, colorways, and there is also a transparent option for each rendering.

When outsourcing or designing your first business logo, make sure you take your time and do what’s right for you. It will be a reflection of your business for years to come. The swoosh defines Nike, and the founder wanted to make sure it was profound and stood the test of time. You should too.

Photo by Christian Mackie on Unsplash

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Imperfect Concepts is the premier destination for the creative women business owners looking for how to guides, tips, motivation & inspiration.

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