Startup Basics / Startup Life

26 eCommerce Terms You Need To Know

Last year, I wrote the article “19 Startup Tech Terms You Need To Know“. This post helps educate individuals on verbiage that is used in the tech and startup world. As I expand the site, I want it to be a place of continuous education for women who are entering the eCommerce, small business, tech and startup world. One thing I noticed is, the misuse of phrases especially in the eCommerce world.

Bandwidth: refers to the capacity of the connection of the internet.

Banner: refers to an advertisement such as an image or text displayed on one or more web sites to attract visitors to your site.

Caching: refers to storing of web files on a computer or server so they can be accessed quicker by the end-user.

Cash Flow: is the collective outcome of all incoming and outgoing cash, over a fixed period of time.

CRM: (Customer Relationship Management) is a business strategy built around the concept of being customer focused. Your company’s goal is to increase and optimize the revenue stream through your customer’s satisfaction; by improving interactions with them.

Call to Action: tells your audience what immediate action they should take.

Related Articles: How To Create Call To Action Banners and Designing Call To Actions Banners

CTR: (Click-Through Rate) is the number of times an advertisement is clicked upon over the number of times the advertisement is served.

Conversion rate: Turning the percentage of visitors into paying customers.

Cookie: Information stored on the user’s computer by a web site. The information can be recalled by the web site at a later time.

Email Marketing: A way to promote your business to an audience via email providers such as MailChimp.

E-commerce: Generally refers to the exchange of goods or services via an online platform. Types of eCommerce Platforms: WordPress, Squarespace, and Bigcommerce.

Domain Name: refers to your company’s name; users input it to land on your company’s homepage or website.

Direct Payment: refers to allowing customers to pay directly on your website vs leaving and going to a third-party website.

Related Article: Show Me The Money: Direct Payment

eWallet: refers to the option of storing data for you to shop online. Example: Google Wallet

Related Article: Google In A League Of Their Own

FTP: (File Transfer Protocols) is a standard network protocol used to transfer computer files from one host to another host over a TCP-based network, such as the Internet.

Confused about what a payment gateway is vs a shopping cart? Breaking down 26 eCommerce terms you need to know.

Header: The header component of a web page is comprised of the title, the meta tags, and any style sheet content (CSS).

Homepage: The landing page for your company’s website.

IP Address: is a numerical label assigned to each device. A numerical address of the computer broken into 4 groups of 3 digit numbers lower than 254.

IPO: (Initial Public Offering or Stock Market Launch) refers to the offering of stock in a company to the public through a public market. Shares of stock(s) in a company usually are sold to institutional investors.

Merchant Account: A bank service account that allows you to accept credit card transactions. Just one part of the process of accepting online credit card orders.

Navigation: This is the bar at the top of your website that helps guide customers once they land on your website. The process of moving from one point to the next on your website.

Page view: page impression is a request to load a single HTML file (web page) of an Internet site.

Payment Gateway: Connects your shopping cart with your merchant account. This is how your customers pay for their products, services, and more.

Related Articles: Let’s Talk Payment Gateway, Everybody Loves PayPal, & Mobile Payment Gateways

RSS: (Rich Site Summary or Really Simple Syndication) is a means of distributing and publishing dynamic content using the XML format for subscribers of that content. A RSS document includes full or summarized text, and metadata; like the publishing date and author’s name.

Shopping Cart: Generally refers to the portion of an e-commerce site that maintains a list of the products chosen by a visitor to purchase.

Web hosting: A computer that is always connected to the internet and provides access to web resources for a web site. Host Provider examples – Go Daddy and Host Gator.

Related Articles: How To Determine Your Hosting Company and Number One Rule of Web Hosting

When it comes to eCommerce, everyone running a small business should know these 26 simple terms. How familiar are you with these terms? What terms and phrases are you interested in learning about?

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