What would you do if your company or brand’s name were suddenly being talked about online in a negative way? Could you handle the pressure, the negativity, the potential loss of sales and/or the damage to your company’s reputation?
In today’s day and age, this happens more frequently than not. Most small businesses and brands are ill prepared, and inappropriately handle any crisis thrown at them, which is why a Crisis Management PR plan is needed.
Crisis Management PR plans should always be done in advance of a crisis and serve to reduce the impact that a crisis could have. The goal of the plan is to get the best possible outcome for your company in the event that a crisis does occur, but to do so you must take 2 important steps while building your plan.
First, you have to think of and identify all potential crises that could occur. Second, it is important to figure out how you want to properly and effectively handle those situations. In considering these two steps, it is easy to see how a Crisis Management PR plan will limit the potential damage that a crisis could cause to a small business.
I urge everyone reading this article to think and really consider what they would do in the event that a crisis occurred? Are you and your business prepared?
I would love to talk more about this and answer any questions that you may have – so leave them in the comments below!
Image by Lucas; creative common