SEO / Technology

Get in Gear: Image Alt Tags

What the heck is an image alt tag? Why, it’s a part of SEO of course. As we evolve from a literary to a visual world, we will begin to see a change in the internet in terms of how we handle images. You have probably already noticed the change in Twitter recently. They have begun to show pictures to the link that you submit with your posts. Facebook and Twitter both have kind of taken a few pointers from Instagram’s enormous success with pictures. I personally believe that this is the way our social media presences are moving. I wouldn’t be surprised if Twitter and Facebook started using filters and videos on their feeds. While we begin to reassert our focus, let us remember to treat photos with all of our knowledge of SEO at hand. .

When Saving Photos, Make Their Titles SEO Rich

A lot of times when I’m writing product descriptions, I will run across a product photo that is named something like:



Photo_1, Photo_2, Photo_3

This isn’t an effective way to title your photos. It’s a waste of valuable space that can bring viewers to your site. Try creating titles that explain the picture in three words. For instance:

Kahsha Sneaker Wedges

This is a picture of  Kahsha Sneaker Wedges that is on Back To Basics. The image is saved under: TashaKahshaSneaker.jpeg. This tells Google exactly what the photo is, and Google will be able to find my site not only with my content and keywords but with the labeled photos.

Make Your Site Recognizes this New Title On The URL

There are a few steps to this. First, when you upload the image using WordPress, on the right hand side are attachment details. Where it says, “Link to Media File,” scroll through the URL to make sure that the image is titled correctly. This image’s URL is:


Describe the Image in One Sentence

Where it says attachment details using WordPress, there should be a box that says description. Write a one sentence description about what the image is.

Tasha kahsha sneaker wedges

Don’t Keyword Stuff

Nobody likes a faker. I see a lot of advising sites that make image alt tags a lot more intense than they have to be. This should NOT be a stuffing source. There should only be THREE keywords maximum in your URL and there should only be one sentence in your description. Here is an article that will explain how stuffing your keywords is harmful to your site: Webpagemistakes.ca.

Visit my last post to learn more about stuffing keywords.

If you have any questions, leave a comment.

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