Everyone wants to know not only how to create a successful brand, but what are the keys to creating a LASTING & SUCCESSFUL brand? We all know the benefits of a successful brand – increased sales and customer loyalty, but creating a brand isn’t easy. However, there is one tip to creating a successful brand that I’m going to share with you and if you do this, you will create a lasting brand.
Are you ready for the tip?
Here it is – you need to create your brand for your target customer. You need to be clued into what they want, think and feel. Anticipate their needs, fears and desires and build your brand around that. Why is this the number one tip to creating a successful brand? I’ll give you two important reasons:
Number one (and I can’t say this enough), it is not about getting your target market to choose you over the competition, rather it’s about getting the customer to see you as the ONLY option that provides the solution to their problem! By creating your brand based on your target customers’ emotions, you automatically provide them with the solution to a problem they may not have even realized they had.
Second, it is extremely important for brands to connect with customers hearts and minds, because its a known fact that people are driven by both.
By anticipating their emotions and wants, you will automatically connect with both your existing and potential customers. And when your brand connects emotionally with your customers, you will also automatically build brand loyalty.
This a simple tip that most business owners and entrepreneurs skip over or fail to understand. Its easy to create a brand based on what you want, however those brands don’t have a very high success rate. When you focus on your target customer and build your brand around their desires and fears, you will automatically win.
I hope this tip helps you in creating your company’s brand! If you have any questions, leave them below and I’ll make sure to answer them!
Photography image by Leo Hidalgo; image sourced by Flickr Creative Commons
