I’m going to let you in on a little secret that will serve to easily expand your business, build your reputation and create customer loyalty, all for free. Are you ready to know what it is?
It’s “word of mouth”.
Word of mouth is critical to any company. It has the power to either help your company grow, if it’s great or it can potentially damage it, if what’s said about your brand is horrible. Today, most people value “word of mouth” over traditional advertising because it is personal. We also have a tendency not believe in a paid ad, simply because we know that money was exchanged and that the ad may not be telling the exact truth.
Word of mouth is important because it helps to connect your business with your customers. In doing so, you gain their trust and create loyalty within your clientele. After that is done, your customers not only become repeat clientele, but they also become your best cheerleaders – and market your company for free by telling their friends and families about you. If you do it correctly, it becomes a snowball effect because their friends and families tell their friends and families and so on and so forth..and you build an organic and loyal customer base – which is essential to the growth of ANY business.
Are you utilizing this free and effective method of marketing? Are you creating great word of mouth? Lets talk about this more in the comments – leave one below and I’ll make sure to answer it promptly!
Image by Yelp; creative common