The other day, I was on Barney’s website looking at some shoes, what makes this interesting is I noticed a couple of things about their website that I never noticed before. Then I went on a couple of other websites…
The other day, I was on Barney’s website looking at some shoes, what makes this interesting is I noticed a couple of things about their website that I never noticed before. Then I went on a couple of other websites…
Looking back, did your Black Friday, Small Business Saturday, or Cyber Monday newsletters bring you a nice return of investment, or did they fall flat on your audience? To login into your Mailchimp dashboard and see what your clicks and…
Earlier this month I helped you create templates for your email marketing campaigns in Mailchimp. If you have not read that article check it out, it will help you with this piece. Email marketing is huge no matter the size…
We are less than a week away from a new month. That means new call to action banners need to be ready to go up; to help guide customers as they land on your site. Creating call-to-action banners for your…
In all honesty, this was something I wanted to package as an eCourse, but instead, I decided to create a visual post to help small business owners create better Call To Action banners for their websites. We have discussed Call…
Holiday season is fast approaching, and the best way to ensure that your sales are up during that time of year is to prepare now. We have discussed the importance of calls to action before. If you are unfamiliar with what…
Are you letting customers become kids in a candy store. . . puzzled by that question? Let me explain further. If you don’t hold a child’s hand when they walk through a candy store they probably will run rampant with…
Okay, I know the struggle is real when it comes to having an action plan for launching new product or service. This is something so many small business owners have issues with because it’s not something they create a plan…
In the last months, there were times I felt like I was going with the flow and not achieving new heights for my business. Just flowing the of the current verse challenging myself. Then in earlier August, I felt a…
Everyone wants to scale their business at a faster rate than it needs, to be honest. In the last seven years, the Imperfect Concepts brand has grown organically at a rate that I prefer. One of the things I have…
For the last four years, I have lived in my small town that I grew up in. At first, I resented living here truly not understanding how I could truly thrive in a town where everyone wanted to do MLM…
Last month, on social media, I felt the need to speak out about how many people want national recognition but are not known in their local communities. When a politician wants to run for office, they start a grass root…