Everyone wants to scale their business at a faster rate than it needs, to be honest. In the last seven years, the Imperfect Concepts brand has grown organically at a rate that I prefer. One of the things I have learned about growing your small business organically is to stay far away from tricks and gimmicks. You rather focus on building something lasting as everything takes root.
It Takes Time
Yes, you can buy likes, followers, and more no matter the platform your small business is on, but it never gives you a true reflection of how your business is doing. Know that what your trying to do takes time. Ignore the business that has been around for two years that got acquired for 2 billion dollars. That is very rare, and their competition wanted them out of the market. This actually happens a lot with big companies buying smaller companies making traction. Question when is the last time you made a yearly goal break down for where you want your business to be in 1 year, 3 years, 5 years, and 10 years. Let that be your guiding light, not social media.
Consistent Is Important
Sometimes, I hear more excuses on social media than ways to make it happen. When I first launched my company, I was not super focused and consistent overnight. This was a process that I personally had to work on. We make it hard for us to be consistent by placing all these rules and regulations on ourselves. How about we simple start? Let’s say you want to become more consistent with your social media channels:
- Determine the three channels you want to be on
- Determine how you want to communicate with your audience
- Know what time your audience is on
- Pick one hour a week to schedule a post. You can use Hootsuite and Planoly to do so
- Get an accountability partner who will keep you focused
Articles to read on social media: here
In the last seven years, I have owned a clothing store, consulting firm, launched digital products, hosted workshops, and am now launching Kick Start Your eCommerce and Business Bestie. Each time the community around my business has embraced me. Nothing is forced when it comes to my business. Everything is a gradual flow to the next project, making sense for my community to come along. When you focus on how to grow your small business organically, your audience connects with that. They want to be a part of what you’re doing.
Engage Everyone Not Just Influencers and Celebrities
This is something I see happening often. We have to stop constantly engaging people who have a huge platform, thinking they will shout us out. It’s time you stopped engaging everyone, not just those with millions of followers. I love discovering new people to follow on social media. Numerous times I have found someone new to follow because I was engaging someone else. Take the time to join the conversation on other people’s social media posts.
Have A Product
At some point, you need a product or service that you’re selling. Yes, I know it takes time to launch a business, and I know your working on getting everything right. However, if you’re building an audience, you’re building it to sell to them, get your product in order whatever it might be as I have stated before, customers buy from those they trust. You have built a relationship doing the previous steps, and now it’s time to land some coins.
Understand before an overnight success story is a hit in the press, they have labored for many years trying to find that one thing that would stick. Take your time while building something you want to last.