With our SEO basics series, we’re picking up where we left off last week. Last time, we talked about popularity–a part of SEO that is based on your social media status. For the second part of SEO, we will focus on your content. Ways to buff up your content are really based on your niche, so if you have any questions, let us know. This is how to improve your relevancy for the creative start up. Let’s get to it.
Relevancy is based on content and keywords
SEO is changing, and in 2014, content is King. Google spiders, along with checking your site maps, links and URLS look at your site’s content (blog articles, descriptions, tags, titles, images and categories) as well. Once Google collects both the links to your site and what your site is talking about, you will begin to move up in search engine ranking. To improve your content, boil down what your site is about.
- Venture to Google’s Keyword Planner. Check out what’s trending on Google now. Look at my “Death to the Keyword Tool” article.
- Write a list of 15 words or short phrases that describe your site.
- Check your list of keywords based on high search volume and amount of searches in a month.
- Try to make your website informative, and interesting to the demographic of your site.
How to Build Content
If you’re worried about not having enough starting material to work with while you’re rebuilding the fundamentals of your site, there are several things you can do.
- Hire an intern. Make sure that the intern is IN COLLEGE. This way, he/she can count her/his internship with you as college credit, and you wont be liable to pay hourly/monthly wages.
- Hire a freelancer. Freelancers require an up-front amount for the work they will be doing for you. Pay them per article fairly by using my “freelancer” article.
- Write on social media that you are looking for a guest contributor. Make sure that they understand that their article on your site will help them attach to a new fan base. This way, they will be helping bulk up your content by benefiting themselves, and you wont have to pay them.
- Start a web series that is scheduled out for six months. That way, you will know what you’re writing for every Monday (or whatever day you choose).
The Bottom Line
The bottom line is, the more content you write, the more relevant you will seem to Google. Google and other search engines want to see that your site is informing your readers. When people search a phrase into Google, Google has to then give them results based on their searches. By looking at the keywords and content on your site, Google can be reassured that your site is exactly what the searcher is looking for. Be detailed, but be direct/clear and succinct.
Next time, we will analyze this further. Until then, write any questions you have in the comments below.
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